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Word-of-Mouth

To what extent influences electronic Word-of-Mouth, in the field of music, the receiver's purchase intentions?

Word-of-Mouth wisdom:

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  • Subject: Influence of Electronic Word-of-Mouth on the Receiver's Purchase Intention

  • Problem statement: "To what extent influences electronic Word-of-Mouth, in the field of music, the receiver's purchase intentions?"

  • Author: Jermy Leeuwis MSc

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