Word-of-Mouth

To what extent influences Word-of-Mouth, in the field of music, the receiver's purchase intentions?

Chapter 3

3 Determinants of eWOM
3.1 Information Sources
3.2 Effects of Information Sources on Receiver's Purchase Intentions
3.3 Positive or Negative
3.4 Information Processing
3.5 Research Model

3.5 Research Model

As a result of the variables, I propose the research model (see Figure 3.2). The model consists out of the six variables we discussed above. The hypotheses, I proposed in this chapter, are integrated into the research model.

Figure 3.2: Research Model

Word-of-Mouth

To what extent influences Word-of-Mouth, in the field of music, the receiver's purchase intentions?

Word-of-Mouth wisdom:

Chapter 3

3.5 Research Model