Chapter 1

• 1 Introduction
• 1.1 Objective
• 1.2 Problem Statement
• 1.3 Scientific Relevance
• 1.4 Managerial Relevance
• 1.5 Thesis

1.2 Problem Statement

In this research I propose the following problem statement:

To find a valid question to this problem statement, the problem statement will be subdivided into six questions. It is important to have a good insight in the eWOM theory therefore the first question will function as an introduction.

• 1. What is eWOM?
• 2. What are the determinants of eWOM?
• 3. How does eWOM influences the purchase intentions and opinion of the receiver?
• 4. How does the receiver's motivation influences the processing of information?
• 5. How does the receiver's opportunity influences the process of information?
• 6. How does the receiver's ability influences the process of information?