To what extent influences electronic Word-of-Mouth, in the field of music, the receiver's purchase intentions?
In this chapter, I describe the survey method that was used to gather data to examine the determinants and effects of eWOM's influence on the receiver's purchase intentions process. This chapter is organized as follows. In Section 4.1, I will choose a research model. The questionnaire development is detailed in Section 4.2. In Section 4.3, theory has been put into practice by determining constucts. In the last Section 4.4 the process of data collection is described.