To what extent influences electronic Word-of-Mouth, in the field of music, the receiver's purchase intentions?
In this chapter I would like to present the results of my research. The results are a result of the web-survey I presented in Chapter 4. The results will be tested against the hypotheses presented in Chapter 3. In Section 5.1 the construct validity off all items will be tested and in Section 5.2 the reliability of the items, consisted within a construct, will be tested. In the last Section the results of the regression analysis will determine if the researched constructs are significant predictors in my research model.